Mitratech CMO, Ashley Estilette, discusses M&A, how the marketing team should be stakeholders in the process, and the importance of integrating acquisitions into your marketing plans.
CMO Ashley Estilette On Developing M&A Marketing Plans
Mitratech CMO, Ashley Estilette, discusses M&A, how the marketing team should be stakeholders in the process, and the importance of integrating acquisitions into your marketing plans.