Modernizing Your Recruitment Communication for the New Generation
Elevate your recruitment communications to accommodate the next generation of tech-savvy applicants.
As Millennials and Gen-Zers have become the majority of the hourly workforce, communication styles have changed. The way companies used to recruit new hires no longer works. And in a moment where there are more job openings than job seekers, it is impossible to successfully build a talent pipeline without catering to the new generation and their technological preferences.
The age of the text
If you are still trying to communicate with hourly candidates by phone or email, that might be why you are getting a lackluster response. Texting is in, emails are out, and phone calls only cause your recipients anxiety.
The stats overwhelmingly back this up, too:
- 88% of the hourly workforce prefers texting
- 98% of texts are read vs. just 20% of emails
- Texts get a 10x faster response than phone calls or emails
- 52% of the hourly workforce feels anxious about taking a phone call
Companies must cater to a tech-savvy workforce to drive applications and build the talent pool. It’s not just the mode by which you communicate with your candidates, though; it is also the ease with which they apply in the first place.
Streamlining applications and accelerating recruitment communication
Candidates are no longer willing to trudge through ugly interfaces that ask for the same information across multiple pages. In fact, 70% of job seekers report not being willing to finish an application if it takes longer than 15 minutes.
Like the recruitment managers that handle applications, candidates want a “one-stop shop,” which means that successful recruitment strategies will integrate their applicant systems into systems like Indeed or LinkedIn.
Applicants want as little fuss as possible, and because there are more job openings than applicants, they set the demands. In order to keep applicants interested, employers must reach out in ways that are conducive to friendly and easy communication, from chatbots that help customers fill out the application in real-time to two-way text conversations that keep applicants engaged throughout the process. We’ve entered the age of frictionless engagement.