A Sales Development Representative (SDR) is an inside sales rep (usually for a software/SaaS company), whose primary role is to identify and qualify prospects for the sales team. SDRs are the lifeblood of a company, providing a constant stream of new and qualified leads for your sales team to work with.
Typically, SDRs spend most of their time doing pre-sales activities such as:
- Making cold calls
- Sending outbound emails to prospects
- Setting up appointments or introductory meetings
Once a lead is qualified, they’re handed over to an Account Executive (AE) for further nurturing and demoing your product.
Taking the key points from The Bridge Group 2016 Metrics & Compensation report, OnePageCRM created an infographic answering key questions about hiring, onboarding and compensating a world class sales development team:
About the Author:
Working in the marketing team at OnePageCRM, Brian is a fan of all things technology, website and startup-related. A strong supporter of keeping the human ‘personal touch’ alive in sales, Brian is also a believer that “anything which can be successfully automated should be”.
Editor’s Note: This post was originally published on Trakstar.com. In April 2023, Mitratech acquired Trakstar, a leading provider of performance management, talent acquisition, and workforce analytics solutions. The content has since been updated to reflect Mitratech’s broader commitment to supporting the entire employee lifecycle — from recruitment and onboarding to learning and development — as well as the integration of HR compliance best practices across our growing Human Resources portfolio.
