Are you a start-up getting extensive attention from the media? Is your product ready for a lot of press? Are you able to manage your business as well as the spotlight on your start-up at the same time?
Tara Hunt, the CEO and co-founder of Buyosphere, discusses her view on early buzz faced by start-ups in her article, ‘ Why Premature Hype Kills Start-ups ’. Here, she explores several case studies and advises start-ups to:
- Focus on building a product that deserves praise
- If your product is great, it will market itself
- Avoid creating a buzz till your product or business is market ready
- If you are already being talked about, wait for an apt, later time to respond
