‘Dunwell and Collins’ Plan for Sticky Company Culture

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When you start your business, you also start a culture. This culture is what helps you grow your business as per your original vision. When you hire new employees, it is crucial to ensure that they are educated about your culture.

Sarah Dunwell, the CEO of The Create Foundation has written this article, “ What’s your company culture .” Here, she explains about the importance of understanding and preserving the founding culture. She also gives some tips on how to safeguard your culture.

Michelle Collins shares her points on how to strengthen the founding culture in this article, “ 5 Steps to a Strong Company Culture .”

These experts have explained what every entrepreneur or a small business owner should know.


Editor’s Note: This post was originally published on Trakstar.com. In April 2023, Mitratech acquired Trakstar, a leading provider of performance management, talent acquisition, and workforce analytics solutions. The content has since been updated to reflect Mitratech’s broader commitment to supporting the entire employee lifecycle — from recruitment and onboarding to learning and development — as well as the integration of HR compliance best practices across our growing Human Resources portfolio.